WHATEESHIRT

A full-on rebrand for this bold, pop-culture-inspired clothing brand from Brazil. We gave Whateeshirt a loud new look, from a punchy colour palette to a logo that is easy to remember, and built everything from scratch. I led the creative direction across the board, from brand guidelines, art direction and marketing material. I have also designed and built the new website entirely on the Shopify platform, optimised for all devices.