WHATEESHIRT

A full rebrand for Whateeshirt, a Brazil-based, pop-culture inspired clothing brand built around music, film and television fandoms. The goal was to refresh a dated identity and re-energise the brand for a growing but increasingly competitive market.

The new direction leaned into bold expression and immediacy, with a vibrant colour system and a playful, recognisable logo designed to capture the energy of personal taste and cultural identity.

Alongside the brand identity, I led the creative direction across all touchpoints and designed and built the Shopify website, balancing strong visual impact with a clear and commercial shopping experience.

The rebrand helped reposition Whateeshirt with a more distinctive presence and a clearer connection to its community and cultural roots.