hi, i’m lux

I’m a Creative and Art Director, born in Brazil and currently living in the UK. Growing up in a family of photographers, I learnt from an early age to love the art of visual storytelling. My fun energy and passion for collaboration are reflected in my personal style, which is characterised by energy, fun, and spontaneity.

Throughout my career, I have worked in Design, Art Direction, and Creative Strategy across diverse mediums, guiding projects from conception to delivery while leading wonderful teams. My focus is on creating engaging stories through holistic branding design, marketing campaigns, e-commerce photography, magazine editorials, and digital content.