SKINNYDIP LONDON

At Skinnydip London, I led creative direction across retail, concession and brand touchpoints, shaping how the brand came to life in physical space as a fully immersive expression of its identity.

The work extended beyond store design into a broader visual system, ensuring consistency across packaging, gift cards, signage, lanyards and in-store messaging. Each space was designed as part of a wider brand world, where physical retail became an extension of campaign thinking and art direction.

Inspired by Skinnydip’s playful and expressive identity, the stores leaned into bold colour, neon typography, and high-impact visual moments designed to feel social, shareable and instantly recognisable. The aim was to create environments that lived beyond the store itself, driving awareness and engagement through experience-led design.