SKINNYDIP LONDON

For Skinnydip, I led the creative direction for retail and concession spaces, turning physical stores into bold brand statements. With pink everything, glitter walls, neon signs, and fun taglines, each location brought the brand’s playful spirit to life. From shopping bags to gift cards and lanyards, every touchpoint was considered. The goal was to create Instagrammable moments that lived beyond the store and boosted word-of-mouth on social media.