NAIL CLUB

For this unapologetically bold nail salon in the heart of London, we developed a brand and space focused on fun, personality, and unforgettable experiences. Inspired by Y2K nostalgia, Paris Hilton references, and flip phone glam, the pink and red aesthetic was designed to create the ultimate Instagrammable moment. From the visual identity to the interiors, Nail Club was built to be more than a salon. It became a destination and a favourite hangout for London’s influencer crowd.