NAIL CLUB

Nail Club was developed as a new in-store concept for Skinnydip, designed to extend the retail experience into a standalone beauty destination within their flagship spaces. The aim was to create something that could live both as part of the store and as a brand in its own right.

The concept leaned into bold personality and experience-led design, drawing from Y2K nostalgia, early influencer culture and playful pop references. A pink and red visual language shaped both the identity and interior direction, designed to feel expressive, social and instantly recognisable.

From brand identity through to spatial design, the project focused on creating a destination that felt fun, highly visual and culturally shareable, positioning Nail Club as a new kind of retail-meets-beauty experience in London.