CHILDRENSALON

As Head of Creative at Childrensalon for five years, I was in charge of its rebrand and ongoing evolution. The goal of this project was to honour over 70 years of heritage while bringing the brand into today’s world. We kept the charm and magic alive with playful illustrations and childhood icons, but balanced it with clean typography and a bold, inclusive colour palette. The logo nods to the past, inspired by an archival drawing of a rocking horse. From the website to packaging and every touchpoint in between, I led the creative direction and helped shape the brand's voice through every season.