BEATRICE & GEORGE

Beatrice & George was a new brand created from scratch, spanning both product development and full brand creation. The aim was to capture the British heritage childrenswear market, focused on heirloom-quality pieces defined by traditional craftsmanship, embroidery, smocking and carefully considered fabrics.

The brand was built around the idea of timeless garments designed to be cherished and passed down through generations. A sense of tradition, elegance and quiet luxury shaped every decision, from product design through to visual identity.

I developed the full brand system, including logo design, packaging and digital presence. A bespoke B&G monogram was created as a core brand mark, appearing across garment details such as linings and packaging to reinforce the sense of craft and heritage.

The brand resonated strongly within its category and reached £1M in revenue within its first year.